Getting traffic to your website is the number one way to build your business. But how
do you do get people to visit your website? How do you ensure that when someone
Googles key words associated with the content reflected on your website, that it is your
site that appears at the top of the search results? Simply put: you must promote your
website through a number of methods and channels. Here are some of the most
effective ways to bring traffic to your website:
Get listed with multiple search engines. Donʼt stop at Google, as there as numerous
search engines out there, including: AltaVista, Metacrawler, Yahoo and MSN. Make
sure you are listed with at least three major search engines. Statistics show that nearly
50% of website traffic results from search engines. The three biggest search engines
out there are: Google, MSN and Yahoo. Donʼt stop there, though. Keep in mind search
engines that are in your area of interest/expertise; in other words, do your research to
find out which engines people use to find out about the product or service youʼre
promoting.
Create a blog. Itʼs so easy and itʼs so loved by search engines. Once youʼve created a
blog, donʼt forget to update it as frequently as possible. If you can post something on it
daily, then do so; at the minimum, make sure you consistently post on your blog once or
twice a week. Stale content is bad for search engines. Donʼt forget to link your blog to
your website.
Promotion through social networking. Maybe you donʼt like Facebook because you
honestly donʼt care what somebody ate for breakfast. But donʼt forget that social
networking sites like Facebook, Twitter, LinkedIn and even basic emails are vital
marketing tools. Combine this with business cards and face-to-face communication and
you have a recipe for marketing success. Studies show at least 20% of website traffic
results from word-of-mouth, so get connected and never stop promoting your business.
Banner advertising. Studies show that banner ads tend to be better remembered than
other forms of advertising. You can pay to post your banner ads on other peopleʼs sites,
or why not look into banner trading? Seek out other companies that are not your direct
competition and see if they would be willing to trade banners with you. You may be advertising for them, but theyʼre also advertising for you - and itʼs all for free. Check it out.
These are only some of the ways to increase traffic to your website. The most important
thing to keep in mind is to keep your content fresh, link to as many affiliate sites as
possible and to promote - whether through social networking, face-to-face or emails.
Drive traffic to website, not away from it.
Welcome to the superhighway, where rush hour is welcome - and traffic accidents are to
be avoided.
Paul Birdsall teaches online marketing through his FREE 7 Day Online Success Boot Camp. You can learn more about Paul and take his online boot camp here: http://www.7DayOnlineBootCamp.com


